campaigning

In cooperation with our partner agency “Die Kampagnenagentur“, we advise our clients on the conception and implementation of mobilisation campaigns in order to generate attention for and agreement with their topics amongst a varied public. As well as the  usual instruments such as the press and public relations, we also offer our know-how in the areas of dialogic communication, direct communication with the public and targeting in order to position and present issues to the appropriate target-group in an attention-grabbing way.

Campaign Planning
The first step to every successful mobilisation campaign is a detailed plan comprising research, strategy development and ideas for action. It is based on a precise description of the current political situation and its expected development. Different scenarios are incorporated in the campaign strategy.  Finally, on the basis of the campaign strategy, different mobilisation activities for achieving the set targets are developed. 

Targeting
In the context of a political campaign, mass media can often mobilise only few supporters. In cooperation with “Die Kampagnenagentur”, miller and meier has therefore specialised in political targeting. By means of this address-specific target group selection, citizens with similar political interests can be addressed systematically and thus rallied behind our clients’ cause. Thus, targeting allows for cost-effective and powerful campaigns commanding a broad basis of support from within the general public.

Dialogic Communications
It is only in dialogue that trust can be built. Employing modern dialogue communications, miller and meier enable citizens and supporters to bond in the context of campaigns. Mutual exchange generates personal ties which make broad mobilisation possible.

Yet, strategic dialogue also offers great possibilities for communication with representatives of the opposing concern. Thus sceptics can be involved from the beginning and crucial developments can be recognised early on. 

Data Management
Optimal data management is a central prerequisite for a productive dialogue with citizens and effective stakeholder management. In this context, correspondence and contact data is the most important information that miller and meier processes and manages with modern Citizen Relationship Management Software. Modern databases uncover links between various pieces of information, allowing for more targeted and personal communication with select groups of citizens and stakeholders. 

Online-Campaigning
The mobilisation of citizens via the internet combines speed, cost-efficiency and a powerful education tool in a unique manner. The campaign platform is at the heart of online campaigning, offering possibilities for engaging while allowing for communication with and among supporters. This online campaigning platform is complemented by offers of the most important Web2.0 –services, newsletters as well as optimal positioning in the results of major search engines.