corporations
Political Monitoring for Automotive Group
On behalf of an automotive group, miller and meier consulting monitored relevant political, economic and legal developments in specific central and eastern EU member states and in Russia. We drafted a daily newsletter, weekly summaries and a monthly schedule including relevant events in this sector. We evaluated information based on its relevance for the firm, supported the realisation of lobbying projects and developed recommendations for action.
Online Campaigning and Foundation of Initiative for Small and Medium Enterprises and Charity Organisations
On behalf of a client, miller and meier participated actively in a debate surrounding the amendment of a law concerning a highly topical area of issues. First of all, an awareness campaign needed to be conducted in order to clarify the importance of the issue for broad sections of society. Alongside traditional lobbying activities in the form of discussions, panels and conferences including highly-respected representatives from politics, business as well as civil society, our strategy also involved the use of new online campaigning means. It has since developed into an initiative, which unites many renowned companies, trade and industry associations, and civil society organisations. We debate with experts and politicians in the field in order to achieve reform that is both successful and acceptable to all parties.
Strategic Positioning of a Global Player
A global player and market leader in the area of computer, entertainment and telecommunications technology tasked miller and meier to shift issues in Germany, which are important to the client, onto the political agenda. First of all, relevant stakeholders needed to be identified. A subsequent analysis of the general conditions and opportunities for action served as a basis for the development of an overall strategy. We are currently implementing this strategy step by step while working in close coordination with the client. In the process, it is necessary to make our client's voice heard by the relevant institutions and to counteract potentially disadvantageous developments. We continue to ensure our success through effective argumentation and by arranging dialogues with targeted decision-makers. We are able to guarantee the impact of our actions through monitoring activities, which includes weekly reports and an ad hoc information service.
Political Communication and Development of a CSR-Strategy for a Market Leader
miller and meier consulting administrate the political communication of an international market leader in entertainment technologies. For this client, we have developed a custom-fit CSR-strategy with key messages based on the strengths and unique qualities of its products, systematically positioning the company as a pioneer in key social areas (including demographic change and education). We are implementing this strategy step by step, ensuring its success through cooperation, events and targeted lobbying. We support the company in its political networking activities and investigate opportunities for enhancing its profile in the public and political sphere on a national level. Moreover, we keep our client informed on relevant current developments through ad hoc political monitoring.
