associations

Formation of a European Platform for Action in the Chemical Sector
Over a number of years, miller and meier consulting conducted a campaign which aimed, by way of an extensive EU edict in the chemical sector, to help small and medium enterprises make improvements. In the process, we applied the following instruments: strategic consulting, monitoring, design and production of comprehensive information material, conception of a travelling exhibition, lobbying activities on a national and European level, media activities (TV, print, radio), installation of an internet platform, events on a local, national and European level to generate publicity, networking activities and fundraising. We set up coordination centres (Focal Points) in all participating EU member states, and finally, we supported the creation and regulation of a strategic alliance which served both as a preparatory as well as an accompanying instrument of the campaign.